Get media attention with a press release
You don't have to be a corporation or a publicist to write a press release. Anyone can write one.
The main purpose of a press release is to make a newsworthy announcement about your business. Journalists are always looking for story ideas - and your press release may prompt them to contact you.
In order to get the attention of the media, your press release must answer the question: "Why should anyone care about this?"
Write a press release to announce things such as:
Write in an engaging manner, as if you were talking to a friend. The press release should fit on one page, and should have attention-grabbing headline.
In my Market With Authority Home Study Course, you'll hear a Chicago Publicist reveal how she worded a headline that generated calls from major media with minutes of posting a press release online.
Press releases follow a certain format. For guidelines and tips try one of these websites:
eHow: How to write a proper press release
wikiHow: How to write a press release
PRWeb: Press release tips and guidelines
Pressbox: Writing press releases for online use
Submit your press releases online. Here's a list of sources.
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