4 ways to get people to open your emails

When emailing someone you don't know, it's quite likely that your message will end up being deleted without being read.

Here are 4 tips to increase the chances that your recipients will open your emails:

1. Use plain text, rather than HTML. Many email programs are set to assume that HTML messages from unknown sources are spam, and send them directly to the trash folder, so that your message doesn't even make it into the recipeient's inbox.
   
   
2. Make your subject line short, but intriguing. For example, which of the following would you open first:
   
   News article
   
   News about beating procrastination
   
   
3. Use your recipient's name in the subject line. When people see their own names, they pay attention. In either of the above examples, if you simply add the recipient's name, they will at least stop and notice. And if the subject line is interesting, they'll feel compelled to open the message.
   
   
4. Make the most of the "From" field in your message. Open the setup screen of your email account, where it asks you to type your name as you want it to appear in the "From" field of your recipients' inbox. Instead of just your name, try changing it (temporarily or permanently) to something like: Joe Blow, ADHD Expert. This gives your message an added layer of authority.
   

Welcome to my blog!

Welcome to my Marketing blog, where you'll find tips and strategies for positioning yourself as an expert.

I want to share with you my 30 years of experience in marketing psychology and in working with the media.