Beyond bookmarks...

How do you save web pages and other online information? Still using the Bookmarks or Favorites feature of your browser? That saves the link, but only on the computer you’re using at the time. You won’t have access to your browser-based bookmarks from other computers or from your smartphone.

Moreover, with the limited sorting and categorizing capabilities of browser-based bookmarks, you might have trouble finding them later on your computer.

Nowadays it’s easy to store bookmarks and web pages “in the cloud” so that you can access them from any device connected to the Internet. You have hundreds of options. Here are a few, based on how you might use your bookmarks:


If you just want quick access to your favorite websites and links…

A simple online bookmarking service is all you need. Organize your links by categories, and/or label them with “tags” (keywords or key phrases) that will help you find them later. For example, suppose you have a collection of links to your favorite shopping sites, under the category Shopping. Each link saved under Shopping can be tagged with one or more keywords such as books, pet supplies, cameras, etc.

Later, when you search for the tag, camera, you’ll pull up all the links you tagged with that word – not just from the Shopping category, but across all categories. Thus, if you also had a Photography category of links, some of which were tagged with camera, these would also show up.

Simple online bookmark managers include: Google bookmarks, Yahoo bookmarks, Delicious.com (no categories, tags only.)


If you want to collect content for reviewing later on…

Use bookmarking services with extra features such as highlighting and annotating. You can highlight parts of web pages, and they will still be highlighted when you return to the page (assuming that you are logged into the bookmarking site.) You can also attach virtual sticky notes with comments.

Other features include saving snippets or snapshots of web pages, so that you can view them in your collection even if the original sources are taken off line.

My favorite bookmarking site is diigo.com. They have a free and premium version. In addition to the above features, the premium version ($40/year) gives you the option of saving only the text of your bookmarked pages (without clutter or ads) and full-text search of your bookmarked pages.


If you want to work with your collected content…

When doing research for a writing project, you need more than simply access to content. You also need to organize the content, extract what you need for your article or book, and make your own notes and annotations along the way. Here are two online tools:

Webnotes.net allows you to highlight text on web pages, annotate, and search for text within your annotations. In your Webnotes account you can set up folders for each writing project, keeping all related content together. One very useful feature is the ability to display text you’ve highlighted from different web pages (i.e., only the content that’s important to you) all in one interface. The “Pro” version of Webnotes ($35/year) adds features such as saving and annotating PDF pages, generating reports and automatically saving permanent copies of web pages.

Zotero.org is less intuitive to use than Webnotes, but allows you to upload files from your computer into your online account. It also includes a powerful citation manager. With a click of your mouse you can capture the bibliographic information for any web page or document, using any of several citation styles, including APA.


All the tools listed above are free, except where noted. No need to stick to just one – try a few and see which work best for you.

Build Incoming Links to Your Website

Would you like your website or blog to appear higher in the search results of Google and other search engines? One way is to have lots of incoming links from other sources.

The more places on the Web that point to your site, the more “popular” you are considered by search engines, and the higher you will be listed in search results.

Here are 7 ways to build incoming links:

1. Post comments on other people’s blogs. In your post, include a link back to your own blog or website. 15 comments = 15 more links pointing to you.
   
2. Post comments on news sites, and include a link to your site. BONUS: The journalists who write news stories read every comment. If they like yours, they may contact you for input on a future news story.
   
3. Write articles and submit them to article banks such as EzineArticles.com or GoArticles.com. You’ll be asked for several keywords or key phrases that describe the content of your article – e.g., shyness, overcome shyness, conversation starter, social confidence.  When someone types any of those keywords into Google, your article will come up in the search results.
   
4. When you post relevant content on social networking sites (Facebook, Linkedin, etc.) add a link back to your website.
   
5. Ask colleagues in non-competing fields to exchange links. On your website you place a link to theirs, and vice versa.
   
6. Make a Youtube video (2 minutes or less) on a topic of interest. It need not be you talking into the camera; it can be a slideshow with background music. On the first and last slides have a link to your website.
   
7. Get listed in therapist directories such as PsychologyToday.com or GoodTherapy.org. These directories will submit your name, location and other keywords to the search engines.

Tips for creating links:

• Give some thought to which page on your site that you want people to go. It won’t always be your main URL e.g., mywebsite.com. If your goal is to send people to an internal page, such as the “about me” page, make it easy for them. Have your link point to that exact page, e.g., mywebsite.com/aboutme.


• Use contextual links. These are actual words and phrases that link to a specific webpage. The most common phrase is click here, but there are much better ones. For example, let’s say you wrote an article on stress management. At the end of your article you might say, “See my website for more tips on how to manage stress.” Your link is not “my website;” it’s “how to manage stress.”
  
  This will help Google and other search engines recognize that “how to manage stress” is an important key phrase in your website. Later, when other people search the web for “how to manage stress” your site will already be identified as very relevant to that phrase, and will rank higher in the search results.

Get more mileage from your community presentations

One of the best ways to market your practice is to give presentations to local community groups. But for all the work you put into the preparation, wouldn’t it be nice to reach more than a few dozen people?

You can, if you take the content of your workshop and “repurpose” it into different formats for different audiences.

Let’s say you gave a presentation to a group of parents about communicating with their teens, and that you distributed a handout. You can repurpose the content of both your presentation and your handout:

• Take your handout and create a tips sheet for your clients. You may have to condense your ideas so that they fit on one page. If you have too much content for one page, create several tips sheets, each covering one sub-topic. 

• From the notes from your presentation, write an article – or a series of articles, depending on how much you covered in the presentation. Your articles should be no longer than 500 words. Post them online at your website or blog, or distribute them via email. You can also post them on article banks such as ezinearticles.com, where others can use your article in their own newsletters or blogs (with full credit to you.)

• Make video recordings of segments of your presentation and post them on youtube. They should be no longer than 3-5 minutes each.  If you covered 7 points in your presentation, make 7 individual videos.

• Make an audio recording of your presentation, using an inexpensive microphone connected to your computer. Using the free software, audacity, you can record, edit, and even add music to your recording. Post the mp3 file as a download on your website. Or put it on CD. For just $1 apiece at kunaki.com, you can create professional-looking CDs and jewel cases.

These are just a few ways to get more mileage from your presentations. Please share how you have repurposed (or intend to repurpose) your content. Post your comment below.