Monday, August 25, 2008

Pack Your Articles with Statistics

When writing articles for the public, you can boost your authoritative credibility by citing statistics related to your topic.

A good place to start is LibrarySpot.com, which has links to statistics on dozens of sources, listed by government agency and by topic.

Speaking of government agencies, the U.S. Census Bureau has a great resource for journalists and other writers - Facts for Features and Special Editions. These are collections of statistics around specific topics. For example, the "Back to School" statistics list statistics on student enrollments, how much money is spent on back-to-school shopping, government spending, the earning power of eduction, and more.

Another source for statistics is the University of Michigan Library's Statistical Resources on the Web. There you'll find links to data on business, health, demographics, economics and more. If you don't find what you're looking for, you can request assistance from the librarian. (Priority is given to University of Michigan students, staff, faculty and alumni.)

A little rusty on how to interpret averages, sample size and margin of error? Here's a link to an article, Statistics Every Writer Should Know.