Sunday, March 29, 2009

Interpret and comment on news reports

Get ideas for your articles and presentations from news reports. Build your credibility by commenting on them and providing your own expert interpretations.

Since these topics are already being reported in the media, you have a good chance of reaching potential audiences who are tuned in.

How to keep abreast of news in your area of expertise:

  • Set up email alerts. Both Google and Yahoo will send you headlines of news stories that contain your designated keywords.

  • Subscribe to feeds of major news outlets such as New York Times, CNN, FoxNews, etc. Look for the little RSS symbol: You'll need an RSS reader - Google Reader will work just fine.

  • Search Google News and Yahoo News. Also search Topix, which aggregates news stories from 50,000 sources.

  • Browse scientific news sites, press releases and blogs. Some of these include SciSeek, SciCentral, Newswise, Technorati and PRWeb.
-- Pauline

p.s. Join my monthly Q&A calls, where I will answer your questions about marketing. Get more info here.