Holiday-themed articles: Re-use them every year
Once you write a holiday-themed article, you can use it every year, with minimal tweaking.
It's OK if you publish it over and over - because someone reading it this year might not have noticed it last year.
People pay attention to what pertains to their own lives at any given moment. Thus, your Valentine's Day themed article on how to stay emotionally connected when your spouse is overseas, will be noticed by women whose husbands are in Iraq. But it probably won't be of much interest next year when their husbands are back home.
OK, now that you have a set of articles, what can you do with them?
- Rotate them on your website or in your newsletter
- Submit them to article banks such as ezinearticles.com, so that others can find and publish your content in their own newsletters or websites.
- Upload them to social media sites such as scribd.com
- Post them on your social networking page, such as Facebook.com
- Create press releases out of them and send them to off-line media - newspapers, TV, radio. See my blog post on press releases.
It's also OK to repurpose them in different formats. See my slideshow on 7 Ways to Repurpose Your Content - and let me know what you think by leaving a comment.
And be sure to include in every article that you write:
- Your full contact information - name, phone number, email
- A link to your website
- A specific offer or directive - e.g., Start building your expert status online today, with my step-by-step audio-narrated course, Market With Authority: Build Credibility and Name Recognition on the Web. ;-)
p.s. My friend Mark Hendricks is still going gangbusters with his 12-Days-of-Christmas Giveaway. Get dozens of marketing tools for free! See my last blog post below.
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