Better than advertising? And free!
Advertising can be very expensive. And in some cases it may not be as effective as other means of promotion.
When you advertise your own services and products, YOU are talking about YOU. Wouldn't the message carry more weight if SOMEONE ELSE talked about you?
Think about the last time you were looking to buy something that you didn't know much about - say a digital camera. All the ads for cameras claimed to be the best in some way. So how did you decide? You asked a knowledgeable friend, or read an expert's review.
In other words, what someone else said about the camera was more credible than what the manufacturer said.
So how do you get other people to talk about you?
- Ask colleagues in non-competitive businesses to link to your website. If they add a sentence or two about you in the link, that's even better.
- ASK for referrals. Don't be shy. Next time you chat with someone about what you do, state that you're accepting referrals.
- Organizations are always looking for good speakers. Offer to speak at community events, at service club meetings, and at professional conferences. When these organizations promote their events, they will talk you up, because they want their members to attend.
- If you have something noteworthy to say about current events or items in the news, call your local newspaper, or your local TV or radio news producer. If they decide to quote you or interview you, they will refer to you (and thus endorse you) as an expert.
- If you have published a book or a paper, ask colleagues to write a review.
- While certain professional ethical codes prohibit the use of client testimonials, there are circumstances in which testimonials are OK - for example, for your books or other products.
I have received many positive testimonials from professionals who took my course, "Market With Authority: Build Credibility and Professional Name Recognition on the Web." Here's one of them:"Anyone who owns a business or who is interested in establishing themselves as an expert in their field needs the information in this course.
– Stephanie Pratola, Ph.D.,P.C.
Folks like me, who lack confidence in their technology skills, can really benefit from the careful way you teach with examples, tips and resources. "
Licensed Clinical Psychologist
Learn more about the Home Study version of the course here. To get the DELUXE version of the course for half-price ($199) order from THIS PAGE ONLY.
Pauline
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