2 types of articles that show your expertise

One way to communicate that you are an expert is to write articles. There are 2 basic kinds of articles that you should be writing:

1. Evergreen - Articles on general topics that can be used over and over. For example, my holiday-themed article, "For a joyful family gathering, leave your inner brat behind" has been around for several years, and is reprinted all over the Internet. Similarly my articles on New Year's resolutions and Valentine's Day are used over and over by website owners, ezine and newsletter publishers.

Evergreen articles need not be seasonal. They can also have a general theme, such as anger management, weight loss or other issues that people are concerned about year round. My article, "Are you always late?" is one of the most-read pieces that I've written.

2. Timely - Articles or press releases that address current events. Example: In the aftermath of multiple news reports of athletes behaving badly, I wrote an article, "Are sports heroes more trouble prone?" This got the interest of news media, as well as web publishers.

Timely articles are great at positioning you as an expert. People are already interested in the news event, and when they read your expert commentary - especially if it helps explain or debunk what's been reported - they will see the value of your knowledge and experience.

You can also write your article as a press release and submit it to PRWeb or other online press release publisher.

Pauline

p.s. Check out my upcoming distance-learning course, on more ways to promote yourself as an expert.